Insight - The Kiwi behind the brand.

A few words from SUP.RED founder Lee McClelland.

New Zealand is my home and like so many other Kiwi's I grew up about a stones throw from a great beach. I love living and working surrounded by NZ's rugged natural beauty. 

I love how we develop and experience crazy new sports thanks to advancements in design, materials and software. And because we continue to dream.

I have spent many years chasing adventure sports.
Flying para-gliders cross-country & competitively was a huge part of my life. The simplification of flight, the physics, the technology. It's an incredible mix.  Along with kiteboarding, s
ailing & surfing this lifestyle is now deeply ingrained in my DNA. 

My interest in design and product development has seen me on a career pathway of many steps. Ultimately leading here & to our own range of adventure products...   SUP.RED™  

Paddleboarding, has been with us for a few years now and it continues to evolve in many directions. SUP Foiling and Wingsurfing are exploding as new ways to ride.

As a designer my focus is to ensure that our products are leading designs that enhance adventures and deliver quality time on the water. My dream is that you will love the products we are developing as much as I do. And that you will join me in sharing the sport, adventures and the stoke for years to come. 

Kiwi - Lee McClelland